Marketing Mary Miller is the marketing manager for supposition Products Corporation and she has to decide whether she should allow her largest customer to buy shine of base Products file folders and market them under their own name, (Natcom Inc.) instead than the File X?s brand, used by wallpaper Products. Mary is afraid that if she doesnt accept the offer, the customer will play upon an other(a) file folder producer. Mary really sole(prenominal) has cardinal options; accept or refuse the offer from Natcom. in that maintain is a certain degree of risk involved with each option and she needs to decide which option is the safest for account Products Corporation.
If piece of music Products refuses the offer they are putting themselves in a redact to possibly pull back 30 percent of their vexation, approximately 12 million dollars per year. Even if Natcom continued purchasing their other supplies from Paper Products, and only quit purchasing file folders, the business would lose approximately 4.2 million dollars per year. If Mary de...If you want to draw off a full essay, order it on our website:
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