The Key Theme Of Nostalgia Cultural Studies Essay

The Key Theme Of Nostalgia Cultural Studies EssayNostalgia has al personal manners been a key theme in forge acidulate now. It seems to pick up expire make up more prevalent during the recession, a modal value of creating a comforting, aestetically winning and childlike environment to live. Nostalgia is so important to bulk its a way of collecting souvenirs and memories of the past For many luckes their childhood was a joyous time, kidstons prints fox a very childlike aesthetic. Cowgirls, simple spots, floral, very loco femine homely feels. Cath kidston has bl lay off the queen of this nostalgic revival her prints have become as ubiquitous over the give-up the ghost 10 years as Ashleys romantic prints were in the 70,s.ppezoe wood guardian.co.uk . Cath kidston is the new laura ashely, claimed Lorna Hall, the retail editor of the flair campaigns website WGSN.The brand keys into the same aesthetic, with its dream like nostalgia, for many it is a way of nest without all the hard invent involved in nesting charr of today be embracing the domestic housewife idyll. With the change in economical humour mountain have st artistryed to eat in more, besot with and re deco lay out their homes instead of moving, women have tapped into the make do and mend, broil your own cake mentality. Cath kidston has very successfuly tapped into the zeigest of her time, when she started her business in 1993 she was the pioneer of ex post facto prints, hand embroidered cushions, white washed furniture, so what made her take remove so well? Its because people liked what they saw her products were practical, quirky, affordable and pretty all qualities which appealed to the domestic women of today. Her prints are now available, on nokia phones, tesco carrier bags, chuck out boxes and Roberts radios. This movement into different fields gives kidston and even broader client appeal. programme is change state increasingly popular within order governments are becoming more aware of its importance to society as a whole. Successful convention creates larger profits eventually leading to larger economic growth. an obsession with design and direction among so many in Britain during the 1980,s is a feign or compensation for a spiritual lack vii Design bill and the report of design. At times of economic recession consumers search solace from their financial situations and revel in consumerism. good design is non simply a question of taste or bolt, it is literally a matter of life and death vii Design history and the history of design. Design is so important because it is a blend between art and industry. Its the showcase for creativity which intern creates customers and profits. Design is the conscious causal agency to reduce meaningful order Page 31 Design History and the history of design. Design is such(prenominal) an integral part of human life. Maybe the style in which we choose for our homes, clothing, cars alters our own and differen ts peoples perceptions of us. This is probably why when one trend surfaces and begins to flourish other people tap into it and it becomes a new style trend over night gradually large numbers of society tap into its idyll. People like to feel part of society as a whole, probably why businesses such as Cath Kidston are s successful. Her idyll is the chintzy nostalgic domestic housewife, and she has been so advantageous for such a long period of time.Art historians considered style vital because they thought of it as the outward manifestation of the inner being of a person, social sort out or an age pg 153 Design history and the history of design. When people research into a certain style and trend they can gain an tremendous amount of in discrepancyation regarding ethnical, ethical, social, moral and economic factors. Nicos Hadjinicolaou describes style as a particular form of the overall ideology of a social family pg 153 Design history and the history of design. If people begi n to understand these changes in style and design they will become more aware of cultural evolution as a whole. The way in which products are styled and advertize has become as or more important that the object itself. As soon as a product is deemed off trend or too dominant within the market people migrate onto the adjacent new thing. Its likely that when this change happens within one design form the others alter with it. People begin to manifest their general feelings and emotions through changes in style to their clothes, homes, cars. Increasing affluence and social mobility has enabled whole sectors of society to leveraging lifestyle off the pegp167in terms of social function, a lifestyle offers a sense of indistinguishability alone it is overly a machination for reducing the anxiety caused by having to much choice p168. This could in addition identity why one trend kicks off, why so many people follow it because they to wish to spend time and effort identifying an alt ernative.Brands are still a badge, a promise of quality, an assurance of consistency. http//brandcameo.org/features_effect.asp?pf_id=249 . We as the consumer buy into this mentally so well because we believe the whole ethos a retailer is change us, we home in on elements that fit our own aesthetic and thusly purchase things accordingly. Some people dont demand to follow trend .. i want to make my own statement rather than borrowing something from a fashion retailer The woman may have made this statemenjt because people dont like to be program lineled or told how to thing, or how to shop. Sometimes the message are subconsciously viewed and our desision naltered even without us knowing. . Ernst and Young show that over 90% of products try and fail to become brandsif there was any element of control or influence there wouldnt be that kind of failure rate this quote shows which products fail and which succed to become brand trends, is completly down to the transient climate at the time, people attitudes and economic climate oh and possibly luck. Consumers are bombarded with an estimated 3000 merchandise messages a day, which they chose to conform with consciously or subciously.A persons home is non merely a re amazeation of trends of the day but a visual image of the person itself, .. homes become material manifestations of their personal identitiespg73 Interior design and identity. This is probably why people invest so much time and effort in creating a home which represents them well, as the sort of person they want others to see them as. Conforming to social trends is a may of a majority showing its power over the minority.Jan Constantine is some other interior textile cause who seems to have weathered t he current recession well, her work has gone from strength to strength. Her work has been published in many homes magazines, she seems to have tapped in on the union jack phenomenon which swept Britain in the archeozoic summer, and is still prevaili ng now. The Union Jack style, has did the Union Jack go from chavvy to charming? Annie Deakins. The connotations of the Union Jack have altered in the last few months from tacky or an emblem for the BNP to a last lane patriotic trend. Large retail companies such as Debenhams and Topshop used it in their summer collections, when brands like this tap into a trend the majority of the high street follows. These companies are described as Barometers for our countries thinking. The union jack had also become a sign for all this British, tea parties, picnics, street parties, Its a simple that unites people and represents British set and traditions. The colour way of the thole has been altered in some designs even recreated in floral patchwork. Jan Constantine pattern is that her products are Designed for today, destined to be heirlooms of the future CrossSticher magazine. This comment implies a dislike of the throw away mentality of consumers today, she is tapping into the crafty besp oke aesthetic. Her work is hand worked and uses natural silks, cotton and linens .Constantines work was spotted Buy a Libertys buyer at the Country Living fair and thats how the phenomenon started, she is now also available in many yummy mummy shops around the country. As well as the union jack the word Love is another symbol used, Everybody really likes it, its my best seller Theres something to say about that.This shows how people like words and symbols that provoke meaning and memories. Its also an aesthetically straight-laced word to look at.On one hand at the present time there is the expensive, exclusive one off designs and on the other is the push towards design for all, accessible affordable and mass produced. At the scrap there is a clear divide between these two methods of production, but the designs themselves can be relatively similar just the ethics and values behind them are altered. Once you have designed a hold off it can be reproduced on everything, cushions, clo thes, pencil cases, wallpaper. Covering from high end to cheaper mainstream. This way a trend becomes accesibble to all across the social economic scale and once a look has broken into the market it is a good deal published in many fashion and interior magazines thus reinforcing the trend.Id have thought it was all about flexibility and agility the flexibility for designs to be used in multiple scenarios for multiple consumer groups, and the agility to quickly and substantially modify designs to meet changed demands with minimal lead time and cost for both(prenominal) design and manufacture all requiring a degree of standardisation and componentisation of design parametersMulti channelling retail has made it even more accessible to purchase products, For most(prenominal) interior design companies, there products are available, through shops, via the internet and by catalougue. People can now access the internet via their phones, This wealth of development probably means new d esigns filter out in the mass market much quicker than they did a decade ago, but this could also mean thing that become on trend become unfashtionable even quicker. There has been a movement towards the anti brand which is concerned with sustainability and recycling, and a lengthened life cycle of a product.