The effects of globalisation on an organisation Dissertation

The effects of globalisation on an organisation - Dissertation Example3 1.3 Project Objectives 6 1.4Research Questions 6 info Gathering and Accounting/Business Techniques 7 2.0. Information Sources 7 2.1.2 Annual Reports, Summary Financial Statements and Corporate Governance Report 8 2.1.3 Textbooks 8 2.1.4 meshwork and Media Sources 9 2.2 Research Methodology 9 2.3 SWOT and PESTLE analysis 14 2.3.1 Limitations 14 2.4 Ethical Issues 15 Results, Analysis, Conclusions and Recommendations 16 3.0 Results 16 3.1 SWOT Analysis 21 3.2 PESTLE Analysis 25 3.3 Financial Ratio Analysis 27 Conclusion/Recommendations 29 Figure 1 30 List of References 40 Research and Analysis Report The Effects of Globalization on Cadbury Schweppes Plc. Part 1 Project Objectives and Over any Research Approach In terms of tune practices, globalization refers to the escalation of the internationalization of the production, distribution and marketing of goods and services (Ali 2000, p. 5). More particularly, glob alization is the persistent linking of state economies (Ali 2000, p. 5). From the perspective of the business organization, globalization means intense rivalry which can impact the structure of the organization and the way that it produces and markets its goods and services(Czinkota et al 2009). ... From the consumers perspective, globalization means an opportunity to choose from a large assortment of goods and services. This alike means that in addition to variety, consumers will benefit from a reduction in prices and an improvement in quality. Cadbury Schweppes Plc provides a case study for the effects of globalization on an organization and the responses that an organization is forced to make. The effect of globalization on an organization as a topic for this research and analysis report is warrant because globalization changes the way that businesses operate, strategize and market their products and services. All businesses are either passively or actively impacted by globali zation (Johnson and Turner 2010). This means that all businesses are forced to reconsider their focus on domestic markets and focus more on foreign markets. The extent of this focus varies from one organization to another. Size, result, ambitions, brands, opportunities and a number of variables will dictate the degree an organization shifts it focus to penetration of foreign markets. The relevant factors are demonstrated via a case study of Cadbury. The growth directions of Cadburys since its inception 200 years ago justifies an evaluation of the impact of globalization on the organization. As we have already discovered, Cadburys started out as a coffee shop of sorts and today it is an entirely different company. It went from serving ready to make drinks to manufacturing chocolates. This research intends to discover the extent to which globalization impacted the amplification of products and how those products have been marketed globally. This research will therefore look at Cadbu rys progression on global markets over