Discussion Question 1 Week 4 Assignment Example | Topics and Well Written Essays - 500 words

Discussion Question 1 Week 4 - Assignment Example In a cigarette industry where I am employed, in the past twenty years, the U.S. cigarette companies used to spend as much as $1.1 billion on marketing alone. That marketing involved advertising, labeling and promotion of cigarette smoking. Before the enactment of the law in 1970, brands of cigarettes regularly sponsored the American television and radio programs in 1960s and 1950s. In early 1970s, marketing of cigarettes then extended to newspapers, magazines and to billboards. Ten years before the enactment of the tobacco law, all tobacco companies continued to advertise, promote and label cigarette packages with messages such as â€Å"approved by doctor† along with images of beautiful models and athlete who are enjoying their life with cigarettes in their hands to raise the awareness, sales and preference of the cigarette brand. Due to the kind of cigarette advertisements by cigarette companies, consumers of cigarettes continued to smoke without knowing the health impact of excessive usage of tobacco and cigarettes. That was because smoking advertisements were majorly focused on glamorizing smoking and did not expose the grim realities of using tobacco. For all that period, the cigarette companies did not succeed in fulfilling the promise of enlightening its consumers about health effects caused by smoking. Adamson (2010) states that the failure of manufacturers of cigarettes to discharge these promises making the consumers to remain misinformed concerning the smoking risks associated with their health. The Tobacco Control Act was endorsed to regulate advertising and marketing of cigarette and tobacco. These included introduction of new warnings for products of smokeless tobacco and prohibition of manufacturing products that used deceptive descriptive terms like â€Å"low†, â€Å"light† and â€Å"mild†. In the next 10 years, if this law is not repealed, it will lead to a negative impact on cigarette business. This is